NEW YORK, Oct. 17, 2024 /PRNewswire/ — Eastside Golf, the lifestyle golf brand changing the cultural perception of the game, today announced the release of its highly anticipated Everyone’s Game holiday collection.
On October 18th, six signature pieces from the collection will launch exclusively for early sale on Complex.com. The pieces from the collection featured in the shop are a headcover, cardigan sweater, tracksuit, flat brim hat, oversize performance tee and pompom beanie. On October 21, the full collection will be available for purchase on eastsidegolf.com.
Inspired by Eastside Golf’s mission to inspire the culture, promote diversity and stay true to its authentic roots, the Everyone’s Game collection celebrates golf’s ability to inspire greatness. The collection aims to reach across the traditional golf landscape by positioning golf as a game for everyone to create a more welcoming and diverse sport.
“Eastside Golf believes in the philosophy that golf is an amazing game traditionally ‘passed down’ by family and mentors or ‘passed to’ by friends. With Everyone’s Game as our mantra, our goal is to ensure it is no longer ‘passed over’ due to a lack of awareness, opportunity, or its ability to connect with our communities,” said Olajuwon Ajanaku, founder and creative director of Eastside Golf. “We are excited to launch this collection and work with our friends at Complex for early access to some of our favorite pieces.”
“Working with a partner like Complex to launch our Everyone’s Game holiday collection is another opportunity to continue to break the mold in how people view golf,” said Earl Cooper, co-founder and CEO of Eastside Golf. “By bringing high fashion, culture and authenticity to the game, we’re signaling that golf is a game for anyone who wants to be a part of it, in whatever way they want to be a part of it. Whether you’re wearing a swingman sweatshirt or tracksuit, our collection fits just as well on the street as they do on the course.”
Pieces of the Everyone’s Game collection, including the brand’s first-ever footwear collaboration with Nike, were previewed at Eastside Golf’s first-ever retail experience at Shopify NY during New York Fashion Week in September. Included in the preview were Eastside Golf’s first footwear collaboration with Nike, featuring Nike Air Max 1 ’86 OG’ and Nike Air Zoom Victory Tour 3 shoes. In a first for golf shoes from Nike, each model comes with a set of three double-sided removable Nike swooshes that can be popped on and off to customize the look of the all-white shoes. The shoes are available for preorder on eastsidegolf.com.
